The Problem

You're running a real operation. It's time your marketing kept up.

You run a 2–5 truck operation. You want to expand into adjacent cities, capture high-margin jobs, and treat marketing like a real growth engine — not a side task. Maintenance won't cut it. You need expansion.

Invisible in Adjacent Cities

You service 10+ cities, but Google only shows you in one. Without city-specific pages and targeted content, you're handing calls to competitors in every zip code you drive through.

No Source Attribution

You're spending money on marketing but have no idea which channel produces calls. Without call tracking and source attribution, every marketing dollar is a guess.

Missing High-Margin Keywords

Trenchless sewer repair, tankless water heaters, commercial plumbing — these are $3,000–$15,000 jobs. Without dedicated pages and aggressive SEO, you're invisible for the searches that matter most.

Best-Fit Client

Built for plumbers who are ready to scale

This is not a starter plan. This is for established plumbing companies that want to treat SEO as a measurable growth channel.

2–5 truck operations earning $750K–$2M/year who want aggressive growth
Expanding into adjacent cities and want to rank in every service area you drive to
Competing for premium jobs — emergency, trenchless, tankless, commercial work
Want source attribution showing exactly where every call comes from
Treat SEO as a real growth channel — not a box to check once and forget
Want a live dashboard — not monthly emails with screenshots

What's Included Every Month

23 deliverables. 14–18 hours of focused work. Every single month.

Everything in the Standard Plan ($600/month), plus aggressive content production, active link building, CRO, call tracking, and premium reporting.

01

Expanded GBP Activity

8 GBP posts per month (2/week). 4–6 new photos uploaded. Active Q&A seeding. Rapid response within 12 hours. GBP Insights deep dive in monthly report.

02

3 Content Pieces Per Month

2 service or city pages (1,000–1,500 words each) + 1 blog post (800–1,200 words). All with keyword research, on-page SEO, internal linking, images, and FAQ schema.

03

Internal Linking Strategy

Monthly audit and updates. Anchor text optimization. Topic cluster development. Service-to-service, blog-to-service, city-to-service, and homepage linking.

04

10 Citations Per Month

Industry-specific directories (HomeAdvisor, Angi, Houzz, Porch, Thumbtack). Local directories (Chamber, BNI). Data aggregators (Data Axle, Foursquare, Localeze). Duplicate suppression included.

05

2 Quality Backlinks Per Month

Active outreach: local sponsorships, guest posting, HARO journalist sourcing (1 pitch/week), Chamber and supplier links. All genuine, white-hat, earned links.

06

On-Page Optimization (2–3 Pages)

Aggressive optimization schedule. A/B test recommendations for headlines and CTAs. Focus on highest-revenue service pages and new market pages.

07

Conversion Rate Optimization

Quarterly CRO audit. Click-to-call placement. Form simplification. Trust signal audit. Mobile optimization. Above-the-fold review. Landing page redesign recommendation each quarter.

08

Advanced Technical SEO

Monthly Core Web Vitals. Schema expansion (LocalBusiness, Plumber, Service, FAQ, Review, Breadcrumb). Quarterly deep technical audit. Mobile fixes. Redirect cleanup.

09

Reputation Management Plus

All reviews responded within 12 hours. Monthly sentiment report. Negative review crisis support. CRM automation setup. Multi-platform monitoring. Review velocity tracking (5–15/month goal).

10

Geo-Grid Map Tracking

Local Falcon heatmaps for top 10 keywords each month. Track visibility across your full service area — not just at your business address.

11

Competitor Tracking

Monthly check on top 3 competitors: rankings, content, reviews, GBP changes. Quarterly deep analysis with backlink profiles, content gaps, and strategy adjustments.

12

Seasonal Campaigns (Quarterly)

Winter: frozen pipes, heater repair. Spring: leak detection, sewer inspection. Summer: repiping, tankless. Fall: winterization. Dedicated GBP posts, landing pages, blog posts, and keyword targeting.

13

Emergency Plumbing Campaign

Dedicated 24/7 emergency landing page built in month 1. Click-to-call above fold. Emergency schema markup. Storm/freeze activation playbook. Google LSA badge guidance.

14

Source Attribution Call Tracking

DNI call tracking setup (CallRail, Switch.monster, or best-fit platform). Separate tracking for GBP, organic, paid, and direct. Call recording with disclosure. Form tracking. GA4 goals. 5 calls reviewed monthly for lead quality.

15

Premium Reporting

Custom Looker Studio dashboard (live 24/7). Detailed monthly PDF report. Quarterly strategy review. Year-end performance summary. All KPIs in one place.

16

Premium Communication

45-minute monthly strategy call. Quarterly 90-minute deep sessions. Priority email response within 12 hours. Dedicated WhatsApp or Slack channel. Annual planning meeting.

Premium Monthly Workflow

Here's exactly what happens every month

No black boxes. No vague timelines. Every week is mapped out so you know exactly what we're working on.

Wk 1

Reporting, Strategy Call & Content #1

Day 1 — Report & Dashboard

Finalize last month's report. Update Looker Studio dashboard with all KPIs.

Day 2 — 45-Min Strategy Call

Review performance, discuss priorities, align on this month's focus areas.

Day 3 — Content Piece #1

Service or city page published (1,000–1,500 words, fully optimized).

Day 4 — GBP Post #1 + Photos

First GBP post published. New photos uploaded. Review responses completed.

Day 5 — Citations + Q&A

3 new citations built. 1 Q&A seeded on GBP profile.

Wk 2

Content #2, On-Page & Link Outreach

Day 1 — GBP Post #2

Second GBP post published with seasonal or service-focused content.

Day 2 — Content Piece #2

Second service or city page published (1,000–1,500 words, fully optimized).

Day 3 — On-Page + Technical

1–2 existing pages optimized. Technical SEO check and speed optimization.

Day 4 — Link Outreach #1

First link outreach campaign launched (sponsorship, guest post, or HARO).

Day 5 — Citations + Reviews

2 citations built. All review responses completed.

Wk 3

Blog Post, Competitor Check & Link Outreach #2

Day 1 — GBP Post #3

Third GBP post published.

Day 2 — Content Piece #3 (Blog)

Blog post published (800–1,200 words) with internal links to service pages.

Day 3 — Citations + Competitor Check

3 citations built. Monthly competitor check: rankings, content, reviews, GBP changes.

Day 4 — Link Outreach #2

Second link outreach campaign + HARO pitches submitted.

Day 5 — GBP Post #4 + Reviews

Fourth GBP post published. All review responses completed.

Wk 4

Call Review, Final GBP Posts & Report Prep

Day 1 — GBP Posts #5–6

Two GBP posts scheduled and published.

Day 2 — Call Recording Review

5 call recordings reviewed. Lead quality assessed and flagged.

Day 3 — Report Data Pull

All report data pulled. Monthly PDF report built.

Day 4 — GBP Post #7 + Final Citations

Seventh GBP post. Final 2 citations built. Review responses completed.

Day 5 — GBP Post #8 + Report Sent

Eighth GBP post. Final report delivered. Next strategy call scheduled.

Monthly Deliverables

Every deliverable, every month — at a glance

#	Deliverable	Frequency
1	GBP Posts	8/month
2	New GBP Photos	4–6/month
3	GBP Q&A Seeding	1/month
4	Review Responses (within 12 hours)	All reviews
5	Service or City Pages	2/month
6	Blog Post	1/month
7	Local Citations	10/month
8	Active Backlink Outreach	2 links/month
9	On-Page Optimization	2–3 pages
10	Schema Markup Expansion	Ongoing
11	Core Web Vitals & Speed Monitoring	Monthly
12	Geo-Grid Map Tracking (Local Falcon)	Monthly
13	Competitor Tracking	Monthly
14	CRO Audit	Quarterly
15	Deep Technical Audit	Quarterly
16	Seasonal Campaign	Quarterly
17	Call Tracking & Source Attribution	Ongoing
18	Call Recording Review (5 calls)	Monthly
19	Reputation Report	Monthly
20	Live Looker Studio Dashboard	24/7 access
21	Monthly PDF Report	Monthly
22	45-Minute Monthly Strategy Call	Monthly
23	90-Minute Quarterly Strategy Session	Quarterly

Realistic Timeline for Results

When to expect results — honestly

This plan produces results faster than the Standard Plan due to greater content volume, aggressive link building, and full source attribution.

Month 1–2: Foundation & Early Shifts

Heavy foundation work. GBP activity increases. First content pieces live. Citation campaign underway. Emergency landing page built and live. Call tracking installed.

Month 3: First Measurable Growth

First measurable call growth visible in call tracking. Map Pack rankings begin shifting clearly. Review count growing. Source attribution data starts telling the story.

Month 4–6: Significant Growth

Significant ranking and call growth. Multiple service and city pages ranking. Seasonal campaigns deployed. Source attribution data mature enough to show ROI.

Month 7–12: Market Leadership

Market leadership in primary service area established. Expansion into adjacent cities underway with ranking city pages. Clear cost-per-acquisition number from call tracking data.

3-Month Realistic Results Summary

9 new optimized content pieces — 30 new citations — 6 quality backlinks — 24 GBP posts — 15–30 new reviews — Significant Map Pack visibility improvement — 30–60% increase in GBP profile views — 25–50% increase in GBP-driven calls — Established source attribution showing lead sources — First seasonal campaign deployed.

You own everything

Every page, every listing, every login — it's yours. If you ever decide to leave, you walk away with everything intact. No locked assets, no held-hostage websites. We earn your business by delivering results, not by holding your data.

Transparency

What's not included

Full transparency — here's what falls outside this package so there are zero surprises.

Google Ads or LSA ad spend (management +$300/month add-on)
Full website redesign (separate project)
Multi-location (+$500/month each additional)
Video production
Social media management beyond GBP
Phone answering or dispatch coaching
Custom CRM integration beyond standard tools

Honest Expectations

What we promise — and what we don't

What is promised

Every deliverable listed, every month, on time. Clear reporting in plain English. Honest communication. Full client ownership of every asset. Month-to-month flexibility after the 3-month minimum.

What is not promised

A specific Google ranking. A specific number of calls. "First page in 30 days." Instant leads. Guaranteed ROI. That every month will show measurable improvement — some months consolidate, some break out.

What the client must provide

10+ new job photos per month. Content topic ideas or priority services. Approval on content within 48 hours. Call tracking platform access (CallRail, Switch.monster, etc.). Willingness to implement review requests across all technicians.

Competitive Value

Why $900/month is the best premium SEO deal in the industry

US-based premium local SEO agencies charge $2,500–$5,000+/month for comparable work. Here's why we deliver more for less.

More content volume at the same price point — 3 pieces per month vs. 1–2 at most agencies
Plumber-specific expertise — not a generic agency working across 50 industries
Full source attribution showing exactly which dollars produce which calls
Seasonal campaigns built in — not an upsell or add-on
Emergency plumbing campaign with dedicated landing page in month 1
Live Looker Studio dashboard — not a monthly email with screenshots

FAQ

Common questions about the Growth Plan

How is this different from the Standard ($600/month) plan?

The Standard Plan is maintenance — it keeps your SEO healthy with 1 content piece, 5 citations, and monthly GBP work. The Growth Plan is expansion — 3 content pieces, 10 citations, 2 quality backlinks, call tracking, CRO, seasonal campaigns, competitor tracking, and a live dashboard. It's built for plumbers scaling into new cities and competing for premium jobs.

Why is there a 3-month minimum?

SEO is a compounding channel — results build month over month. A single month isn't enough time for content, links, and citations to compound into measurable ranking improvements. Three months gives us enough runway to show real, documented results. After that, it's month-to-month.

Do I need to pay for call tracking separately?

Yes — call tracking platforms usually have direct tool fees (e.g. CallRail is around $45/month, or Switch.monster using your own Twilio account). We handle the full setup, configuration, and reporting. You own your numbers and the account. This call tracking data is what lets us show you exactly which marketing channel produces which calls — it's the most important ROI tool in the stack.

What if I have multiple locations?

Each additional location is +$500/month. Each location gets its own GBP optimization, citation campaign, content targeting, and geo-grid tracking. The strategy is coordinated across all locations to maximize your total market coverage.

Can I start with the Standard Plan and upgrade later?

Absolutely. Many clients start with the Foundation Sprint ($700 one-time), then move to the Standard Plan ($600/month) to maintain momentum, and upgrade to the Growth Plan when they're ready to scale aggressively. We'll always recommend the right tier for your current stage.

Why is this so much cheaper than US agencies?

$900/month is launch pricing designed to build case studies and referrals. At US rates, 14–18 hours of senior SEO work would cost $2,100–$3,600/month at $150/hour. You get the same depth of work — plumber-specific, not generic — at a fraction of the cost. The quality is identical; the overhead is not.

What happens after the 3-month minimum?

It goes month-to-month. No long-term contracts. If the results speak for themselves — and we expect them to — you'll want to keep going. If they don't, you walk away with every asset, every page, every login, and every piece of data we generated.

The Service Area Growth Plan: For plumbers ready to dominate.